National Child Abuse Prevention Month - Partner Toolkit

April is National Child Abuse Prevention month, a nationwide effort to raise public awareness about and take a stand against child abuse and neglect. It is a time to acknowledge the importance of families and communities who work together to prevent child abuse and neglect, and to promote the social and emotional well-being of children and families.

This toolkit can be utilized by individuals, organizations and communities.  Within this toolkit you will find sample communication pieces, suggestions for outreach, and advocacy opportunities.  Whether you use these tools in their entirety, in part or simply for inspiration, we at Alaska Children’s Trust are here to help.

There are hyperlinks throughout the document.  To access them, place the curser over the link, press “ctrl” and then click on the link.


Our theme will incorporate the  Strengthening Families Protective Factors framework. The theme is “30 Ways to Strengthen Families”.  The campaign will be primarily focused on Facebook.  Every day in the month of April (30 days), we will be releasing an activity that promotes one of the five protective factors.  In total, there will be 6 activities per protective factor.  These activities will also live on ACT’s website.

In addition, we will be promoting the five “Strengthening Families Alaska Style” information sheets.  Download your own copy and help distribute at your organization and through your own social media.

1.     Parent Resilience
2.     Social Connections
3.     Knowledge of Parenting & Child Development
4.     Concrete Support in Times of Need 
5.     Healthy Social & Emotional Development of Children

Learn more about all five protective factors

General Poster (legal size only)

8.5" x 14" Poster (JPG)
8.5" x 14" Poster (PDF)

Go Blue Day (Friday, April 6th)

Nationally Go Blue Day is Friday, April 6th.  Everyone is encouraged to dress in Blue to signify their support for National Child Abuse Prevention Month. 

Here are some ideas for you to support Go Blue Day:

  • Most importantly, wear blue on Friday, April 6th.  Take a selfie and post it on Facebook or Twitter using #2018CAPAlaska.
  • Send an email to everyone at work, friends and family, encouraging them to wear blue.
  • Like the Go Blue Day event(s) on Facebook – share it and encourage your Facebook friends to share and participate.
  • Hang up posters at work or in the community.
    • Generic Go Blue Day Poster (PDF)  (JPG)
    • Go Blue Day Poster Template - you can add your logos and information at the bottom (PDF)  (JPG)
    • Anchorage Go Blue Day Poster (PDF)  (JPG)

Host A Rally

Communities across Alaska are hosting a rally on Friday, April 6th to kick-off Go Blue Day and the various other activities for the month.  Rallies are a great way to energize the community.  What is needed to host a rally:

  • Secure a location (inside or outside)
  • Time – you set the time and make it no more than 60 minutes. We suggest 30 minutes.
  • Identify 2-3 speakers.  It would be great to have someone speak to their personal impacts caused by child abuse and neglect.  A leader in the community is a great draw for people
  • Provide small refreshments (i.e. coffee and cookies)
  • Reserve a sound system with a microphone
  • Advertise
  • Let ACT know you are hosting a rally by sending an email to Trevor Storrs (

Rallies (April 6th)

  • Anchorage (9 am) - Wells Fargo on Northern Lights
  • Juneau (12 pm) - Alaska State Capital Building - front steps
  • Mat-Su (9am) - Wells Fargo parking lot (1701 E. Parks Hwy, Wasilla)

Request Pinwheels

The international symbol recognizing April as Child Abuse Prevention Month is the pinwheel.  ACT has pinwheels available.  Cost for the pinwheels are (postage is included).  Contact Vicki Lewis at

  • 25 Pinwheels = $18
  • 50 Pinwheels = $30
  • 100 Pinwheels = $50
  • 150 Pinwheels = $70
  • 200 Pinwheels = $80
  • 250 Pinwheels = $95

Or share this great "Make Your Own Pinwheel" template.  (PDF) (DOC)

Host Movie Night

Paper Tigers:  directed by James Redford, is an exciting new documentary that shows the level of impact trauma-informed practices can have on our children and youth. Set in Walla Walla, Washington, it follows the lives of multiple students from an impoverished area as they attend an alternative school that has begun to promote resiliency in youth. Paper Tigers looks at real life examples of how we can help our children heal from trauma and how healing is ultimately a more effective and cheaper response than punishment. The film is rated PG-13 for Adult Langue and Content. Check out the trailer for the movie.

Resilience: Researchers have recently discovered a dangerous biological syndrome caused by abuse and neglect during childhood. As the new documentary Resilience reveals, toxic stress can trigger hormones that wreak havoc on the brains and bodies of children, putting them at a greater risk for disease, homelessness, prison time, and early death. While the broader impacts of poverty worsen the risk, no segment of society is immune. Resilience, however, also chronicles the dawn of a movement that is determined to fight back. Trailblazers in pediatrics, education, and social welfare are using cutting-edge science and field-tested therapies to protect children from the insidious effects of toxic stress—and the dark legacy of a childhood that no child would choose. The film is not rated and has no profanity.  Check out the trailer for the movie.

If you are interested in borrowing a DVD to put on a viewing hosted by your own organization, please fill out and sign a rental agreement and send it

Community Outreach Tools

Below are some great ways you can create your own or re-use our social media materials to promote child abuse prevention month. Use #CAPAlaska when discussing Child Abuse Prevention Month. 

1.     Facebook

  • Add a Child Abuse Prevention Month frame around your profile picture on your agency and personal profile.  Then encourage all your Facebook followers to do the same.  
  • Follow our Facebook
  • Tip of the Day – each day we will post a new tip related to one of the five Strengthening Families protective factors.  Like them and share them to help spread the word
  • Example Facebook posts:
    • During Child Abuse Prevention Month, this April, we’re working to make sure that children across Alaska are able to have a great childhood that all children deserve. We need your help! Visit our website at (your website address) and follow us on social media as we share our upcoming events as well as tips for how you can make a difference today in your community. Share this status with your friends and let’s get everyone in Alaska working together to create a more productive and prosperous future for Alaska.
    • Great childhoods today mean a more prosperous future for all, but did you know that 1 in 4 adults have experienced at least one Adverse Childhood Experience (ACEs), such as abuse, neglect, poverty, parental mental illness, and others? Did you know that 1 in 8 have experienced four or more? Did you know that ACEs lead to a greater chance for things like heart disease, lung disease, depression, and unemployement? Help us prevent these types of adversities.  Check us out at (your website address), and join us this April as we recognize Child Abuse Prevention Month.

2.     Twitter - Example Tweets

3.     Advocacy

What to say:

  • Make them aware of National Child Abuse Prevention Month and the importance of investing in our children, youth and families. 
  • Pick an issue that is important to you related to children, youth or families and share why. Issues could be but are not limited to nutrition, education, early childhood development, child care, maternity/partnered leave, health care, etc. 

4.     Other Resources

Official Proclamation

Read Governor Bill Walker's 2018 Executive Proclamation establishing Child Abuse Prevention Month in Alaska. (COMING SOON)

Prevention Month Toolkit

Prevention Month Toolkit can be utilized by individuals, organizations and communities.  Within this toolkit you will find sample communications pieces, suggestions for outreach, and advocacy opportunities.